In the first video tip about Newslettering with the System you were introduced to the basics of how to create the e-mail marketing campaign. Now it is time to enhance your business marketing and get more bookings from targeted audience. Booking Manager connects the behaviour of your customers with your advertisement goals and helps you convert leads into customers.

1. Find Relevant Audience

Booking Manager enables you to find target audience depending on the customer behaviour. With several mouse clicks, you will filter out precisely the customers who are most likely to book from the entire mailing list. For example, you can choose to send your special offer to the list of clients that still haven’t booked with you in this year.

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2. Motivate Targeted Clients

The powerful way to motivate potential clients to book is to create targeted online Facebook advertisements. Cross-referencing Booking Manager mailing list with Facebook users data is a powerful tool that ensures your advertising budget will be spent only on the relevant audience. The Facebook advertisement will remind targeted clients about your special offer and increase your chances of a successful booking.

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3. Extend Your Database

You can stimulate website visitors to subscribe your newsletter by setting up ‘Call to Action Button’ directly on your website. The contact list is automatically synchronized with your Local Booking Manager Application and the new subscribers will be added to your address book. It is a very effective tool to extend your database of potential customers and can be simply added onto the existing websites.

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