EasyBoat was created by Greek entrepreneur and Founder Alex Nastos & Co-Founder Simos Lalagos when they noticed the opportunity to increase transparency in the charter market that allows clients to compare charter prices for the same class of boat offered via multiple operators at the same embarkation port. They pitched this new tech venture that aspired to become the “go-to” online comparison site when looking to charter a yacht for the next holiday - anywhere in the world to the owner of the Easy family of Brands.
Easy has a massive portfolio of brands, most notable being easyJet, and with the addition of easyBoat they cover the yacht charter market as well.
The main competitive advantage of Easy Boat is the user-friendly website that allows clients easy access to all yachts in their preferred location and gives them the ability to see and compare prices. This direct, transparent comparison, similar to Skyscanner for flights or booking.com for hotels, saves time and money.
The easyBoat target audience is the customer that chooses to holiday at sea, including families, groups of friends, couples or business travellers. EasyBoat caters to all groups regardless if they are seasoned sailors or have never set foot on a sailing yacht before. The simplicity of the access to yachts in all global destinations allows easyBoat to reach new clients and make sailing Holidays available to everybody.
Artemis FarmakiPublic Relations
EasyBoat continues to experience substantial commercial success and business development, relying on educated staff and price transparency, as well as smart strategic partnerships, one of them being with MMK.
Due to their business model, it is crucial to display accurate data on all the yacht availability to offer them to the clients and for them to have access to prices, yacht details and photos, so naturally, easyBoat opted to get real-time data via MMK’s API connection.