High-Quality Charter With Multiple Bases
Phoenix Yachting was founded in 2007 by Bernhard Blaha who has been in the marine industry for more than 30 years and is a yacht owner himself. Blaha's main goal was establishing a high-quality charter company with multiple bases along the Turkish coastline. In September of 2018, Armin Blaha took over the helm at Phoenix Yachting and started to lead the growing team. Beside Judith Höfler who is responsible for the Austrian booking office and her motivated and multilingual team, marketing manager Alex Wulff joined Phoenix a few months ago. Being keen sailors themselves, they provide clients with professional information and insider know how.
Steering Away From the Mainstream
Over the years Phoenix Yachting became a brand known for well-equipped sailing boats along with the highest quality yacht charter standards. For almost all yachts extra spinnaker or gennaker, full batten mainsails are available. They fully support all clients who intend to participate in a race by providing race preparation of the yacht, help with the registration process, measurements, certificates and in all other situations. Phoenix Yachting offers their clients the highest possible standard in a friendly environment. Not only the special equipment of their yachts but also the different types, away from the mainstream, represent the spirit of the company. Beside the newest flagships of Dufour including Exclusive 63, Exclusive 56 and Catamaran 48, Phoenix Yachting presents a wide range of modern Monohulls and Catamarans. In total, they offer 48 yachts.
Phoenix Yachting operates from Marmaris & Fethiye bases in Turkey and in 2017 they opened their first Croatian base in Marina Frapa, Rogoznica where they focus on big, luxury yachts like Dufour Exclusive 63 and 56, Bali 4.3, etc. Their recent aquisition of Aquila 44, a unique yacht and the only one available for charter in the Mediterranean, makes them stand out on the market. Furthermore, Phoenix Yachting organizes about 10 regattas per year all around the world (Thailand, Caribbean, Turkey, Croatia, Italy, Spain) and therefore has a great first-hand experience and knowledge about trusted partners in various areas. They are always happy to assist their clients with worldwide charter inquiries.
Embracing New Features to Positively Impact the Charter Industry
Phoenix Yachting was the first Turkish charter company that joined the System for the use in the head office and the base. They were also one of the pioneer users in the launching of Booking Manager Special Offers, particularly the “One-way” setting. Early on, Phoenix Yachting realized that there was a huge potential in offering one way arrangements that are being wasted by not displaying them to the customers. It was extremely hard to promote one way offers in a timely manner and make sure all the potential clients were aware of this special deal. What they needed was a System that could provide a simple and easy way to maximize profit by creating special offers and utilizing their fleet by finding a client for arrangements that would otherwise be hard to get a quick booking. That is where Booking Manager came into play, the System automatically recognizes when a yacht is set as a One-way arrangement and highlights it in a Special Offers list. Phoenix Yachting has no need to send newsletters and make additional costs to spread the word about their One-ways as clients can easily find their special deal via Booking Manager. Special Offers feature increases chances of booking and gives them real-time visibility on the world's largest charter market. Phoenix Yachting considers Booking Manager to be the easiest and most complete solution for their business. They particularly like how the System enables them to quickly and easily create discounts and other special offers. Phoenix Yachting is always looking forward to new features being released in order to improve business.